Topic Spotlight: Consumer Products

Ultimate Makeover: Field Service Reps into Customer Ambassadors

The buzz: Field service. Does your company consider field service a cost center, with an eye on minimizing costs while delivering exceptional customer service? News... Read more and listen »

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The Internet of Things Comes to Life

The buzz: IoT. The Internet of Things (IoT) has replaced Big Data as our most-hyped technology. But IoT is more than hype. IoT is already penetrating every aspect of our... Read more and listen »

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Retail Relevancy: Distinction Trumps Differentiation

The buzz: Retail. Retailers: If you’re not making each customer’s experience more engaging, exciting and fulfilling than your competitors are, there’s no time to... Read more and listen »

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Manufacturing and The Internet of Things

The buzz: Manufacturing. The Internet of Things (IoT) for manufacturers can be confusing. Some consider IoT a passing fad or the next big wave in manufacturing B2B. Some... Read more and listen »

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From Hijack Alerts To Augmented Reality: The Reinvention Of Retail

Attracting buyer attention in front of shelves stacked with goods that are hard to tell apart has always been challenging. ... Read more »

New Era of Marketing: Adaptive Customer Engagement

The buzz: Marketing. The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first,... Read more and listen »

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How Top Consumer Products Companies Use Real-Time Insights to Improve Retail Execution

“Win at the shelf!” is the rallying cry of today’s consumer products companies – and for good reason. ... Read more »

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