Topic Spotlight: Consumer Products

Modern Customer Journey: Forget the Marketing Funnel

The buzz: The Journey We are witnessing a great transformation in the relationship between companies and customers. The modern customer journey no longer follows a... Read more and listen »

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Hotel Guest Personalization: Welcome or Social Media Stalking?

The buzz: Travelers’ TMI “The customer is #1” is a customer service industry mantra and mandate, particularly for business-to-consumer travel and hospitality staff... Read more and listen »

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Wearables: Your New BFF?

It seems as if anything can and might be turned into a wearable. Google Glass is just the beginning. How about smart ear plugs that play your favorite music, alert you to... Read more »

Omnichannel Banking Capitalizes on What Firms Have and Start-Ups Don’t

Running an errand at your local bank branch is no more necessary than slapping stamps on envelopes to pay your bills. There are better, easier ways to bank, and lots of... Read more »

IoT and Wearables: Give and Take

The buzz: Wearables The early crop of wearables has arrived, optimistically promising to simplify your daily life, improve your health care outcomes, enhance your sports... Read more and listen »

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Globalization Challenge: Sustainable Innovation and Secure Collaboration

The buzz: IP Security Are market globalization and agile new competitors turning your customers’ heads and wallets away from you yet? If not already, then it could... Read more and listen »

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Beiersdorf Gains Better Insight Into Skin Care Market with SAP

For those of us living in the north, winter is here.  Days are shorter, temperatures are colder, and nasty weather is upon us. To make it through the season we pull out our... Read more »

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