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SAP Runs Faster in 2013 BrandZ Ranking of Most Valuable Global BrandsWALLDORF — SAP was named among the top 20 most valuable global brands and the fastest-rising brand in the 2013 Brand Z Top 100 Most Valuable Global Brands ranking. (more…)
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EMPEA Launches New Tool Using Analytic Solutions from SAP to Help Guide Responsible Investment in Emerging EconomiesWALLDORF — SAP today announced a new initiative with Emerging Markets Private Equity Association (EMPEA) designed to promote sustainable investment in emerging economies. (more…)
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Life Runs SAPAt SAPPHIRE NOW in Orlando, SAP demonstrates how its innovative technology touches the lives of people in ways it never has before–a major step on the way from ‘business runs SAP’ to ‘life runs SAP.’ (more…)
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SAP to Help Unlock the Value of Consumer Data Residing in Mobile Networks With New Cloud Offering Powered by SAP HANALAS VEGAS — To provide brands and market research and media companies with a new source of consumer insight, SAP today announced the SAP Consumer Insight 365 mobile service, a pilot initiative of a new cloud-based offering that will unlock the value of big data. (more…)
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New Guide from SAP Helps Enterprises Navigate the Mobile Commerce Opportunity to Engage Customers and Build Loyalty in Developed and Emerging MarketsLAS VEGAS — SAP today released the third annual Mobile Commerce Guide. This year’s edition extends its focus beyond financial institutions and mobile operators that have been making great progress pioneering mobile commerce over the past several years, to help other sectors, such as retail, consumer products and utilities companies navigate the new market opportunities that mobile commerce technology and solutions can bring in both developed and emerging markets. (more…)
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SAP Unveils SAP HANA Platform Innovations for Big Data and Spatial ProcessingORLANDO — SAP today unveiled new breakthroughs in the in-memory SAP HANA platform, including the latest innovations in service pack 6 (SP6). (more…)
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SAP Energizes Its Ecosystem With the Power of SAP HANA, Driving Growth Opportunities and Accelerating Innovation for CustomersORLANDO — Working together with a vibrant ecosystem, SAP is jumpstarting growth and innovation by leveraging the SAP HANA platform. (more…)
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