The Madison Square Garden Company Announces New Long-Term Technology and Marketing Partnership With SAP

Photo: littleny / Shutterstock.com

Photo: littleny / Shutterstock.com

The Madison Square Garden Company has announced a new, long-term technology and marketing partnership that makes SAP a Signature Partner of MSG. SAP will have a prominent presence in the completely transformed Madison Square Garden Arena, and will become the naming partner of the Madison Concourse and presenting partner for the Arena’s “Defining Moments” and “Garden 366” exhibits, which pay homage to The Garden’s rich history in sports, entertainment, politics and culture. For more information, read the press release from the Madison Square Garden Company.

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