Spotlight: social media

SAP and University of Arizona Survey Signals Key Areas for Growth in Retail Marketing

TUCSON — SAP AG today announced findings from a retail marketing survey the company conducted with University of Arizona students, underscoring digital and social trends as... Read more »

Lessons for the Fashion Industry

Oscar night is a tremendous business opportunity. More than a chance for fans and media to gossip about celebrities, the 86th Academy Awards on March 2 handed a treasure... Read more »

Lessons for the Fashion Industry

Football Gets Smart with Data Analytics

Thanks to rapid technological advances, an upsurge in media-coverage, and a preponderance of social sharing, Super Bowl XLVIII is set to be recognized alongside the first... Read more »

Football Gets Smart with Data Analytics

Welcome to the Smarter Side of Super Bowl XLVIII

The game has changed. Advances in technology, the growth of social sharing and expanded media coverage have all set the stage to make Super Bowl XLVIII one of the biggest... Read more »

Welcome to the Smarter Side of Super Bowl XLVIII

The Power of Social Media Analytics

Today's consumers don't waste any time in making their bad experiences with products and services public: complaints posted on social platforms like Twitter or Facebook,... Read more »

The Power of Social Media Analytics

Gartner’s Top 10 IT Trends of 2014

Gartner is one of the many companies to publish a list of trends and technologies that the analyst group thinks companies should take a closer look at in 2014. Gartner... Read more »

Gartner's Top 10 IT Trends of 2014

7 Ways Social Media Can Help SMEs

In a global economy driven by increasingly empowered consumers, small and medium-sized enterprises (SMEs) are challenged to find new ways to stand out from the... Read more »

7 Ways Social Media Can Help SMEs
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