The Best-Run Businesses Run SAP

We’re all familiar with the power of corporate social sites to constantly monitor customer conversations. Armed with likes and dislikes, companies can develop better products faster, execute more targeted marketing campaigns, and manage crises quickly to save potentially millions of dollars. (more…)

Less than a year after Facebook went public the backlash is in full force. That doesn’t mean social is going away. For the business world, it’s just getting started. (more…)

PALO ALTO — As companies catch on to the potential of enterprise social software to drive business results throughout the organization, vendors are competing to deliver the next evolution of solutions. (more…)

Think social media is just being used by large companies for gaming or brand awareness? Think again. (more…)

Recently I read an article called “Godless Barbarians at The Gates of IT” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as marketers to react and respond, let alone get ahead with effective strategies. (more…)

Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. I argued that now is the time to build your personal brand to help build our businesses… (more…)

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. (more…)

Did you like to scrapbook as a kid? Well, I did not, and hence it is taking me a bit of effort to understand the recent hype for this new site. More importantly, as a social media marketer, I want to know how Pinterest can help generate awareness and demand for B2B. (more…)

Pinterest is the hot new social media channel everyone is talking about. But what exactly is Pinterest and is there a role on Pinterest for large companies or B2B brands? (more…)

After watching SAP’s programs for Social Media Week 2012 (in SAP’s Palo Alto office, Feburary 15), two significant lessons hit me: 1) The need to humanize a brand. 2) Women seem much more adept at accomplishing this feat. (more…)