“Godless Barbarians At The Gates of IT” – A New IT Buyer?

Recently I read an article called “Godless Barbarians at The Gates of IT” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as marketers to react and respond, let alone get ahead with effective strategies. (more…)

Why Now Is The Time To Build Your Personal Brand

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. (more…)

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