Spotlight: SMW

SAP @ Social Media Week 2012: The Day Women Took Center Stage

After watching SAP’s programs for Social Media Week 2012 (in SAP’s Palo Alto office, Feburary 15), two significant lessons hit me: 1) The need to humanize a brand.... Read more »

SAP @ Social Media Week 2012: The Day Women Took Center Stage

The Parable of the Monkey Tree

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should... Read more »

The Parable of the Monkey Tree

The Presentations from Social Media Day at SAP #SMW12

Below you can find a summary of the presentations from SAP's Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and... Read more »

The Presentations from Social Media Day at SAP #SMW12

Social Media Case Study: How to Incent the Right Behaviors

Does your organization suffer from an exploding number of ghost towns (aka proliferation of social media channels), 178 on average according to this recent study published... Read more »

Social Media Case Study: How to Incent the Right Behaviors

Top Brands on Social Media Week (Part 2): What Cisco, NVIDIA, and Altimeter Said

Social Media Week 2012 is now at the half way point.  Today, top brands like Cisco, NVIDIA, and analysts from Altimeter joined me and colleagues from SAP to continue the... Read more »

Top Brands on Social Media Week (Part 2): What Cisco, NVIDIA, and Altimeter Said

Is Outsourcing Social Media a Good Idea? It Depends.

We’re having a very interesting debate in our internal social media community. These community members (including me!) have strong and varied opinions about the merits of... Read more »

Is Outsourcing Social Media a Good Idea? It Depends.

Top Brands on Social Media Week: What Intel, Adobe, Wells Fargo, Edelman, and SAP said

If you have been following Social Media Week around the globe these last few days, you would have seen some of the world’s best known brands, thought-leaders, and social... Read more »

Top Brands on Social Media Week: What Intel, Adobe, Wells Fargo, Edelman, and SAP said
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