Spotlight: SAP CRM

Top Trends in Digital Marketing

From wearables and Big Data to personalization and multichannel – the digital economy is transforming business and our everyday lives. Innovations in technology enable new... Read more »

SAP Moves Beyond CRM With Customer Engagement and Commerce

WALLDORF — Today’s customers are digitally empowered and in control. They expect to be able to engage, research, buy and get service without necessarily speaking to or... Read more »

How Big Data is Turning FC Bayern Munich into an International Business

Remember when the New York Yankees were just a local baseball team in the U.S.? Of course you don’t. No one does. The team has been a global icon for that long. ... Read more »

“Between Lederhosen and Laptop”

Among sports teams, FC Bayern Munich belongs to the upper crust. Now the German Bundesliga Champions want to not only defend their title but also conquer the digital world. ... Read more »

SAP and FC Bayern Munich: Two Global Champions Join Forces

MUNICH — At their first joint press conference in the Allianz Arena in Munich, SAP SE and FC Bayern Munich AG today announced that SAP has become the club’s official... Read more »

SAP Offers ERP and CRM Trials in the Cloud Powered by Rapid-Deployment Solutions

WALLDORF — SAP SE today announced that customers can now experience firsthand the benefits of the SAP ERP Foundation Extension package and SAP Customer Relationship... Read more »

SAP and Nan Shan Life Build Best Practice Solutions for the Insurance Industry in Taiwan

TAIPEI — SAP AG today announced that it has signed a multi-billion dollar contract (TWD) with Nan Shan Life Insurance Co., Ltd. to build the insurer’s next-generation IT... Read more »

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