The Best-Run Businesses Run SAP

After a whirlwind of information from SAP executives and customers yesterday (see my recap of Day 1), today was another action-packed day of keynotes, announcements, stories, and insights from every corner of SAPPHIRE NOW. (more…)

Greetings from sunny Orlando! I’ve just spent a glorious first day at the SAPPHIRE NOW and ASUG Annual Conference and wanted to share some of the experience. (more…)

Get a glimpse of the SAPPHIRE NOW show floor as it’s under construction… (more…)

25 years ago, the first SAPPHIRE was held in a Philadelphia hotel conference center with 180 people. (more…)

Whether you’re new to SAPPHIRE NOW or a seasoned veteran, there’s a new way to experience the event in Orlando this year: Forums! (more…)

According to Forrester, 66% to 90% of B2B corporate buying cycles are completed before sales is engaged and only 3% of sales interactions are considered worthwhile by prospects. (more…)

SAP today announced support for SAP HANA from SAP BusinessObjects Planning and Consolidation, version for SAP NetWeaver.

• Read the newsbyte.
• Learn more in a blog by Jens Koerner on SAP Community Network.

Recently I read an article called “Godless Barbarians at The Gates of IT” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as marketers to react and respond, let alone get ahead with effective strategies. (more…)

Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. I argued that now is the time to build your personal brand to help build our businesses… (more…)

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. (more…)