Getting Real About Real-Time Analytics

Analytics used to belong exclusively in the realm of the nerds. The tools and the time required to tease insights out of huge volumes of data were incompatible with the real-time needs of customer-facing business people. (more…)

How to Suck Up to Billionaires (Part 2)

Part one of How to Suck Up to Billionaires discussed the need to know a lot more about your customers than your CRM system might traditionally track and measure — their changing fortunes, for example. If you’re going to target newly minted millionaires and billionaires, you’ll need to refine your CRM tools and filters to be able to find those customers quickly and easily. But once your CRM solution has found them, what do you do next? (more…)

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