CRM

Are Your Sales Teams At Risk of Becoming Irrelevant to Your Customers?

According to Forrester, 66% to 90% of B2B corporate buying cycles are completed before sales is engaged and only 3% of sales interactions are considered worthwhile by prospects. (more…)

Getting Real About Real-Time Analytics

Analytics used to belong exclusively in the realm of the nerds. The tools and the time required to tease insights out of huge volumes of data were incompatible with the real-time needs of customer-facing business people. (more…)

SAP Enters Sports and Entertainment Business for Advanced Ticketing and Customer Relationship Management With Acquisition of Ticket-Web

WALLDORF — SAP today announced plans to acquire Ticket-Web GmbH & Co. KG, a provider of ticketing solutions and niche customer relationship management software (CRM) for sports and entertainment promoters. (more…)

SAP Delivers on Its One Cloud Strategy

MADRID — Since launching its cloud strategy at SAPPHIRE NOW from Orlando in May 2012, SAP has infused the cloud DNA of SuccessFactors, an SAP company, into its cloud business to create the most comprehensive portfolio of cloud solutions in the industry. (more…)

SAP to Power the Customer Experience Transformation

MADRID — SAP today announced the new SAP 360 Customer solution. Powered by the SAP HANA platform, the solution will harness the power of in-memory computing, cloud, enterprise mobility and collaboration to allow organizations to revolutionize the way they engage with their customers beyond traditional customer relationship management (CRM). (more…)

SAP Named Leader in Global CRM Software Market

WALLDORF — SAP today announced it has been named the overall market share leader in the worldwide customer relationship management (CRM) market. (more…)

Delivering Inspiring Customer Interactions Takes More Than CRM

Those of you who know my evangelistic tendencies vis a vis CRM solutions may be shocked at the title of this week’s blog. What? Could Leaper be suggesting that CRM is not in itself the be-all and end-all? (more…)

CRM with Attitude (Or, How Richard Branson will Transform the Banking World)

When Richard Branson and the Virgin Money team joined forces with Wilbur Ross to bail out the UK’s Northern Rock bank, a lot of the pundits took note and started to wonder if Branson might have as disruptive an effect on banking as he’s had on airlines. (more…)

How to Suck Up to Billionaires (Part 2)

Part one of How to Suck Up to Billionaires discussed the need to know a lot more about your customers than your CRM system might traditionally track and measure — their changing fortunes, for example. If you’re going to target newly minted millionaires and billionaires, you’ll need to refine your CRM tools and filters to be able to find those customers quickly and easily. But once your CRM solution has found them, what do you do next? (more…)

How to Suck Up to Billionaires (Part 1)

Homeowners and real estate agents around the Silicon Valley are all atwitter about the upcoming Facebook IPO. Most of these individuals have no stake in the company (yet); it’s more that they’re eager to help what the New York Times calls “the legion of newly minted Facebook millionaires” – not to mention, billionaires – spend their newly acquired fortunes. (more…)

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