The personalities who appeared on the SAP stage at CeBIT first thing on Monday morning made for an unusual team. In addition to German Chancellor Angela Merkel and the UK Prime Minister David Cameron – because the United Kingdom is the official CeBIT partner country this year – Oliver Bierhoff, SAP brand ambassador and manager of the German national soccer team, was there. Other top German politicians, including Federal Minister of Education and Research Johanna Wanka and Stephan Weil, the governor of the German federal state of Lower Saxony, were keen to be present at the “Chancellor demo,” too.
SAP Co-CEO Jim Hagemann Snabe and SAP brand ambassador Oliver Bierhoff showed Merkel how innovative SAP technologies are revolutionizing the world of sport and helping in the analysis of soccer games. As an example, they took the England versus Germany match at Wembley on November 19, 2013.
To learn more — including how the German Soccer Association plans to use SAP HANA at the upcoming World Cup in Brazil and other impacts SAP is having on sports – and to see photos from the event, read the full SAP.info article.