SAP Supports Philippines Typhoon Relief With Free International SMS in Critical Period

WALLDORF — To enable Filipinos with overseas family and friends to reach each other in the aftermath of Typhoon Haiyan, SAP AG recently provided free international SMS services for Philippine telecom operators. Between November 11 and November 25, international SMS messages delivered through SMS interconnection network from SAP Mobile Services, a division of SAP, were at no cost for subscribers from Globe Telecom, Smart Communications and Sun Cellular.

As part of the company’s commitment to social responsibility in the Philippines, SAP Mobile Services partnered with the three Filipino operators in support of relief efforts to facilitate Filipino citizens’ overseas SMS communication during this critical period, enabling millions of Filipino citizens with overseas family and friends to reach each other more easily. SAP is a 10-year partner of the Philippines-based telecom operators, enabling them to provide international SMS services for the Filipino community, for which text message communication is a key aspect of daily life.

“In support of the Filipino community’s rebuilding and recovery, SAP is committed to contributing in a meaningful way by facilitating communication with overseas families and friends through unlimited international SMS services,” said Matthew Tonkin, vice president, SAP Mobile Services, Asia Pacific Japan. “We are dedicated to playing our part in support of relief efforts led by our longstanding mobile operator partners in the Philippines.”

“Globe keeps the lines of communications open between our Globe and TM subscribers in the Visayas region and their loved ones abroad,” said Gil Genio, executive vice president and COO for International and Business Markets, Globe Telecom. “Part of our corporate response to help is our enterprise-wide initiative, Bangon Pinoy, where we work closely with industry stakeholders such as SAP to ensure our customers who were affected by the disaster still have basic services and other forms of relief.”

Sun Cellular and Smart subscribers in the areas hit by Typhoon Haiyan continued sending free international SMS messages until November 25. A few days after the typhoon hit eastern Visayas, the two networks began offering free international SMS messages to aid typhoon victims in communicating with their friends and families abroad, and SAP joined the effort to more seamlessly facilitate this relief service.

“While we continue to restore and strengthen our communication services, we are also keen on working with various organizations to expedite rehabilitation and make it easier for those who intend to send help and reach out to the victims,” said Charles A. Lim, chief operating officer of Sun Cellular and executive vice president of Smart Communications. “We thank our international partners like SAP for helping to intensify our relief efforts for our typhoon-stricken countrymen in the Visaya.”

In addition to the international SMS partnership supporting local telecom operators, SAP Asia Pacific Japan and the global SAP network are actively aiding in relief efforts for Filipino citizens affected by Typhoon Haiyan, including immediate aid, employee volunteering, ongoing fundraising and other special initiatives alongside international and Philippines-based NGO partners. SAP’s corporate social responsibility philosophy underscores the company’s active and sustained social involvement in the communities where it operates, particularly in times of need, in line with its core commitment to improving people’s lives.

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews and @sapcsr.

Media Contact:
Sin Huay Ho, +65 6664 4533, sin.huay.ho@sap.com
Martina Mok, +852 6359 1231, martina.mok@fleishman.com

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