SAP PartnerEdge: A Program for All SAP Partners

Jörg Jung Head of the organizational unit that attends to partner relations for volume business within SAP.

Jörg Jung Head of the organizational unit that attends to partner relations for volume business within SAP.

SAP PartnerEdge is a homogeneous partner program to support common business in the small and midsize enterprise (SME) space.

It’s an impressive SAP ecosystem: Today there are more than 10,000 SAP partners, which were organized in heterogeneous partner programs. From independent software vendors (ISVs) and value-added reseller (VAR) partners, to service, software, and original equipment manufacturer partners, to distributors and training and hosting partners – SAP emphasizes good and qualified partner relations.

Customer value is at the center of the collaboration of SAP and its partners. By 2010, SAP wants to expand its customer base to 100,000, a goal achievable only by closely collaborating with experienced and highly trained sales partners.

Focus on SME

With the SAP PartnerEdge program, SAP has created a uniform framework for its global partner network. The program links SAP with its partners and fosters the exchange of information among them.

SAP PartnerEdge focuses on mutual success in the SME space. This focus determines the demands on the program’s participants: substantial enterprise resource planning experience, industry knowledge, a regional market position, and a marketing orientation, as well as a self-contained unit for SME business and financial stability.

Through SAP PartnerEdge, partners can access fast-growing markets where they can offer requested software solutions. Furthermore, they benefit from shorter sales cycles, assured profit margins, and augmented know-how based on the integration with SAP and other partners.

Value Points system creates equal opportunities

The four areas covered by the SAP PartnerEdge program – management, marketing, sales, and technology – are completely harmonized, thereby letting all partners know what to expect from each aspect of the program and enabling them to generate business for and with SAP.

Currently, the partners are grouped into three large categories:

  • Sales: VARs, distributors, resellers of the SAP Business ByDesign solution, and partners in the field of business process outsourcing
  • Service: system integrators and training and education partners
  • Product: software partners, technology partners, and infrastructure partners

SAP rewards partner achievement, among other things, by the partner’s status – bronze, silver, or gold – which is based on a system of points. The number of SAP services and benefits supplied to the partner increases as the partner’s status progresses.

SAP PartnerEdge Benefits

  • Development and certification of industry-specific solution packages, such as business development funds, tools, demo software, product training, and support by SAP specialists
  • An advanced training program with certification for SAP partners for implementation projects
  • Online cooperation with other partners
  • Sales and marketing support
  • An SAP portal for ISVs that provides comprehensive support and e-learning offers, as well as administration of the entire SAP partner ecosystem
  • Regular partner events

The volume business for SAP partners is completed by Partner Service Delivery, a global organization that is regionally structured. Representatives of SAP are positioned locally in all of SAP’s sales regions. They provide partners with a single point of contact and act as their trusted advisor. They speak the language of the country and ensure that partners are enabled for the SAP business.

At present, this SAP program supports some 1,700 partners – and counting. During the last 12 months, the number of partners more than tripled. The goal is to guide all partners into PartnerEdge and support them with additional services from Partner Service Delivery.

Global Partner Operations and Services
Jörg Jung heads the organizational unit that attends to partner relations for volume business within SAP. His organization comprises the PartnerEdge team for software and service partners, the certification of partner solutions, Partner Service Delivery, and solution partners for SAP Business ByDesign. Jung says he and his team are focusing on two issues: “how to create customer value from partner collaboration and how to offer the customer innovations based on joint partner developments.”

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  1. Rohan Joshi

    How does one join the SAP Partner Ecosystem ?

  2. ABC

    Hi Sapinfo, is the PSA (partner service advisory) profile more related to support profile or a sales profile with targets to be met in numbers??? kindly clarify….

  3. sapinfo

    The PSA provides critical support to SAP partners by working with them 1:1 to develop a partner enablement plan that is tailored to their specific business needs.

    A PSA is assigned to each partner during the on-boarding phase in SAP’s partner program. They help SAP partners understand how to fully utilize SAP’s partner services and programs to grow their own SAP business. As such, PSAs are critical in facilitating the knowledge transfer from SAP to its partner ecosystem, thereby driving the success of SAP customer projects across the ecosystem.

    There is no selling involved. When an SAP partner has a question, whether high level or technical, their PSA works hard to find the answer for them. To find out more, read our article, Partner Enablement One Click Away.

    We hope this helps!
    Your SAP.info editorial team