SAP Business ByDesign: An Integral Part of the SAP Cloud Solutions Portfolio

SAPPHIRE NOW was both exhilarating and inspiring. Our cloud strategy around a loosely-coupled solutions suite focused on key assets that our large enterprise customers care most about – people, money, customers and suppliers – resonated well with our customers, prospects, partners and influencers. Obviously, not everything can be communicated exhaustively during a short keynote, and some questions remained around our approach of providing an end-to-end suite as part of our overall cloud solutions portfolio. To reiterate our commitment to the suite, some key points I’ve stated regarding SAP Business ByDesign:

1) SAP Business ByDesign plays a strategic role within our overall cloud solutions portfolio. With more than 1,000 customers around the world, educated consultants and developers, it is the right solution for upper mid-market companies and subsidiaries of large enterprises. In fact, interest in SAP Business ByDesign during SAPPHIRE NOW was huge.

2) SAP Business ByDesign is a beautiful product. I can say this because we use it! All of Successfactors now runs on SAP Business ByDesign and our other SAP cloud solutions. My team implemented all components, including financials, project management, order processing and purchasing in just 10 weeks for more than 1,800 users. We are our solution’s biggest fans (and critics). We’ll be closing our bookings starting in May with SAP Business ByDesign. SuccessFactors, Inc., is no longer transacting on any non-SAP cloud financial solutions, including Netsuite and OpenAir. By June 1, 2012, all access – including SuccessFactors’ foreign subsidiaries – to non-SAP cloud financial solutions will be terminated.

3) Partners are vital to the Success of SAP Business ByDesign. Partners today can re-sell, implement and extend SAP Business ByDesign. They take the solution into additional industries and countries, which may not currently be on our road map. Together with our partners, we will evaluate which solution extensions and potential verticals add most commercial value to our customers.

With focused go-to-market and streamlined implementation methodology to further accelerate our customers’ go-live and time-to-value, SAP Business ByDesign is an integral part of  SAP cloud solutions portfolio.

Lars Dalgaard is a member of the SAP Executive Board.

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