SAP Awards Advertising and Marketing Business to Omnicom Group

WALLDORF SAP SE today announced that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group.

“Omnicom’s agencies delivered us a compelling, end-to-end vision for the next generation of the SAP brand,” said Bill McDermott, CEO of SAP. “The ‘Run simple’ movement has limitless potential and Omnicom is the partner we believe gives us the strongest team and approach to scale it globally.”

“We are extremely pleased to have been selected by SAP to provide innovative marketing solutions,” said John Wren, President and CEO, Omnicom Group. “We are dedicated to bringing together the best Omnicom resources around the world to help SAP tell a simple and powerful brand story across geographies, products and services.”

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com. @omnicom

For more information, press only:
Daniel Reinhardt, +49 6227 7-40201, daniel.reinhardt@sap.com, CET
Saswato Das, +1 212 653-9571, saswato.das@sap.com, EDT
SAP News Center press room; press@sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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