Top Stories

SAP Study Shows More Personalized and Targeted Football TV Broadcasting Would Better Suit the Diverse Interests of Viewers

WALLDORF — On behalf of SAP SE, former sports show presenter Prof. Michael Steinbrecher and research institute mct Dortmund are identifying what TV viewers want from... Read more »

Simplifying NCT Patient Data to Save Lives

The National Center for Tumor Diseases (NCT) conducts enhanced cancer research with the support of the SAP Patient Data Explorer. ... Read more »

The $4.3 Billion War for Talent – Part One

Companies look to spend record sums to manage HR processes and talent. Human capital management applications might just be the answer, but CXOs harbor concerns about... Read more »

SAP Awards Advertising and Marketing Business to Omnicom Group

WALLDORF — SAP SE today announced that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group. ... Read more »

SAP Commits to Cloud Foundry and OpenStack for Innovative Development in the Cloud

PORTLAND — SAP SE is committed to an open platform for customers and partners to run their businesses in real time in the cloud.... Read more »

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