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David Trites

David is a Director of Marketing at SAP focusing on content marketing, branded journalism, and social media. He writes about current business and industry trends and SAP customer success stories. He has 20 years of enterprise software experience and deep roots in large-scale SAP implementations. Prior to SAP, he was an SAP implementation consultant at Deloitte and an ERP strategy consultant at Gartner.

Connect with David Trites: @davidtrites

By David Trites

Migros Goes Mobile to Help Customers Live Better Every Day

Mobile technology has changed the world. The speed and ease with which we can communicate, access information, and make transactions has enhanced and simplified our lives in... Read more »

A 10 Second Lesson in Customer Service from Discount Tire

Discount Tire is well known for being the largest tire and wheel retailer in the world – but that’s not its only world title. The company also holds the Guinness World... Read more »

A Three-Step Guide to the Ultimate Customer Experience

Retailers have a lot on their plate these days. How to keep up with mobile consumers, connect with Millennials, and tap into social media are just a few of the challenges... Read more »

SAP Helps Sports Basement Build its Business around Community and Trust

If retailers want to build loyalty they need to offer more than deals and discounts. Good prices are important but consumers also need to feel good about their purchase and... Read more »

How to Improve Customer Retention: Build Wells Not Fences

Retailers spend an enormous amount of time and money battling to win new customers. But what if they already have you as a customer? Are they as focused on keeping you as... Read more »

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