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David Trites

David is a Director of Marketing at SAP focusing on content marketing, branded journalism, and social media. He writes about current business and industry trends and SAP customer success stories. He has 20 years of enterprise software experience and deep roots in large-scale SAP implementations. Prior to SAP, he was an SAP implementation consultant at Deloitte and an ERP strategy consultant at Gartner.

Connect with David Trites: @davidtrites

By David Trites

How to Improve Customer Retention: Build Wells Not Fences

Retailers spend an enormous amount of time and money battling to win new customers. But what if they already have you as a customer? Are they as focused on keeping you as... Read more »

Harry and David Delivers More Happiness with SAP

Nobody delivers tasty treats like Harry and David. In 1910, Samuel Rosenberg, father of Harry and David, traded his hotel for 240 prime acres of pear orchards in Southern... Read more »

Brooks Brothers Closes In on Omnichannel Retail

Brooks Brothers has been in business for nearly 200 years. It’s a retail pioneer with a flair for innovation, and right now it has its sights set on one of the hottest... Watch the video »

Beiersdorf Gains Better Insight Into Skin Care Market with SAP

For those of us living in the north, winter is here.  Days are shorter, temperatures are colder, and nasty weather is upon us. To make it through the season we pull out our... Read more »

Retail’s Big Show 2015: Economics, Innovations, and CIO Priorities in Retail

Monday morning at Retail’s Big Show 2015 began with a lesson on economics. ... Read more »

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