Top Stories

SAP Study Shows More Personalized and Targeted Football TV Broadcasting Would Better Suit the Diverse Interests of Viewers

WALLDORF — On behalf of SAP SE, former sports show presenter Prof. Michael Steinbrecher and research institute mct Dortmund are identifying what TV viewers want from... Read more »

SAP Awards Advertising and Marketing Business to Omnicom Group

WALLDORF — SAP SE today announced that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group. ... Read more »

SAP Commits to Cloud Foundry and OpenStack for Innovative Development in the Cloud

PORTLAND — SAP SE is committed to an open platform for customers and partners to run their businesses in real time in the cloud.... Read more »

SAP Offers ERP and CRM Trials in the Cloud Powered by Rapid-Deployment Solutions

WALLDORF — SAP SE today announced that customers can now experience firsthand the benefits of the SAP ERP Foundation Extension package and SAP Customer Relationship... Read more »

SAP Makes Business Applications Smarter for Communications Service Providers

WALLDORF — SAP SE today announced the integration of its automated predictive analytics software, the SAP InfiniteInsight solution, with the SAP Customer Engagement... Read more »

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